Game Golf Spring 2016 Campaign
Understanding the game of golf is hard, so our team came up with a character to put a face to the game and how Game Golf helps in translating those confusing rules. While he (golf) may be hard to understand, Game Golf is there to provide insights on how you can improve your game using a tracker placed on your clubs. Along with concept and video execution, we designed a series of full page magazine ads, as well as a landing page.
Creative direction: Brian Shown
Art direction: Kelly Zerbe