#SeeHer Identity

In 2016, Swirl partnered with the Association of National Advertisers (ANA) and the Alliance for Family Entertainment (AFE) to create the #SeeHer campaign, a movement to accurately portray women and girls across all media. The Mission of #SeeHer: By 2020, all girls and women will see themselves reflected as they truly are. With Swirl creating the entire campaign, including naming, logo, strategy, online assets, action-based toolkits, and various creative, I came in to create #SeeHer's branding.