Old Navy Vancouver Grand Opening
In the winter of 2013, Vancouver was the lucky winner of an Old Navy flagship store. We wanted to make this grand opening one to remember, so we created a custom grand opening kit using elements from our seasonal campaign. Everything from window displays, in-store marketing, bus shelter and wraps, and even a customized wrap for a taxi vehicle to drive customers from all over downtown to the new store.
Creative direction: Anne Donnard
Art direction: Kelly Zerbe
Old Navy Marketing